Evaluation

Evaluation
Production Management

I am happy with the final outcome of my advertisement. I found that researching into the genre and advertisements of its type helped to advance on my idea.
The mind maps proved to be really useful for the process of elimination and adding to certain ideas.
My original idea was to have a catwalk with changing outfits. However, I was greatly influenced by Marks and Spencers 2010 campaign advert. This led to me developing my idea into what it is now.
I decided, because i wanted to be quite creative and experimental with the image created in the advert, that my storyboard should also portray it. I'm extremely happy with the way my storyboard looks and even though it doesn't match the video exactly, the creativity and concept is extremely prominent.
i decided to go a step further with my paperwork and create a Recce sheet for the filming location.
I am pleased i did this as it helped me to cross out certain possibilities for filming.
During post production, i found that the video file was corrupt, and this stopped me from adding transitions onto the final piece. The flow of the advert wasn't very smooth and i decided to create the flow through sound.
After creating a basic track advert i wanted to take it to the next level. I found scratchy, 'alienesque' signal noises and thought it would fit perfectly with the overall theme of the advert.
Overall i am pleased with my advertisement, blogger, production file and management.